FOR IMMEDIATE RELEASE:
March 22, 2012

Produce Traceability Initiative Survey is Launched to Gauge Industry Adoption

FOR IMMEDIATE RELEASE:
March 22, 2012

FOR MORE INFORMATION, CONTACT:
CPMA: Lianne Wand, lwand@cpma.ca, 613-226-4187, ext 225
GS1 US: Jon Mellor, jmellor@gs1us.org, 609-620-4656
PMA: Glenn Boyet, gboyet@pma.com, 302.738.7100, ext 3017
United Fresh: Ray Gilmer, rgilmer@unitedfresh.org, 202-303-3425

Produce Traceability Initiative Survey is Launched to Gauge Industry Adoption

March 22, 2012 – The produce businesses and associations facilitating the Produce Traceability Initiative (PTI) have released a new online survey to assess the extent of the industry’s adoption of PTI milestones, they said today. The survey is open to all businesses in the produce supply chain at https://system.vovici.com/se.ashx?s=108A784D3B41FB35.

The time needed to complete the survey will vary depending on a responding company’s role, but in most cases it should take no more than 10 minutes.

The survey is online only and will close on Friday, April 5.  It can be completed anonymously if respondents choose. Results will be shared publicly after they have been computed and analyzed. 

About the PTI:
The Produce Traceability Initiative, sponsored by Canadian Produce Marketing Association, GS1 US, Produce Marketing Association and United Fresh Produce Association, is designed to help the industry maximize the effectiveness of current traceback procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future. The PTI’s bold vision outlines a course of action to achieve supply chain-wide adoption of electronic traceability of every case of produce by the year 2012.
 

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About the Canadian Produce Marketing Association
Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing over 770 Canadian and International member companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate. CPMA members represent all segments of the fresh produce industry. CPMA's vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members.  For more information about CPMA, please visit www.cpma.ca. 

About GS1 US
GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards. More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC). www.GS1US.org

About Produce Marketing Association (PMA)
Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

About United Fresh Produce Association (United Fresh)
Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit www.unitedfresh.org.