Produce Traceability Initiative Steering Committee’s first meeting begins laying groundwork for industry-wide standards program

January 15, 2008
FOR IMMEDIATE RELEASE
PRESS CONTACT: Theresa Zuroick, +1 (302) 738-7100 x3031

The steering committee of the Produce Traceability Initiative, an industry-led effort to adopt traceability throughout the produce supply chain, met for the first time Jan. 9 in Atlanta to develop an action plan for establishing industry traceability best practices and goals for their adoption and accountability.

 

The initiative was launched in October 2007 by Produce Marketing Association (PMA), Canadian Produce Marketing Association (CPMA), and United Fresh Produce Association (United Fresh). It is guided by a steering committee of more than 30 companies with balanced representation from the buying and selling community, including participants from all segments of the supply chain.  

 

During its first meeting, chaired by Food Lion LLC Chief Operating Officer Cathy Green and facilitated by Perishables Group Executive Vice President Steve Lutz, the committee addressed a broad range of traceability issues facing the produce industry today. Overall, the group concluded that systematic and consistent application of common standards across the supply chain is needed to enhance chain-wide traceability, building the next critical step beyond many of the excellent internal traceability systems that exist within many different companies.

 

“It’s clear from the committee’s discussions that now is the time to move aggressively to adopt a consistent industry-wide approach to traceability. The industry can no longer afford to do business the way we have in the past,” Green said. “Everyone will need to make some investments – big and small companies, buyers and sellers – and while we recognize there are significant challenges of traceability, there is broad support from the industry and a deep commitment to act.”

 

The committee reached agreement on four key elements for implementing industry-wide traceability standards. 

 

First, the group confirmed past industry support that the GS1 produce traceability standard developed by the international standards organization GS1 (formerly known as EAN-UCC) is the most efficient worldwide approach to achieve system-wide (i.e., both internal and external) traceability, and should be widely adopted as the produce industry standard.

 

“GS1 standards are researched and tested, and are the most widely used internationally,” Green said.

 

Second, it was agreed that a formal industry timeline for adoption of standards is needed. Steering committee participants agreed to begin evaluating what might be required to implement GS1 standards within their own operations, and will report back at the next committee meeting on recommended implementation timelines.

 

Third, the committee agreed to discuss ways in which companies could best show their support and commitment to adoption. 

 

“Implementation is sure to begin gaining momentum across the industry when both buying and selling companies start signaling their support for the business process changes that will be necessary,” Green said. “When buyers state their commitment for traceability standards, and suppliers begin to make similar commitments, then things will really change.”

 

Fourth, the group agreed that traceability standards should be adopted at the case level initially, as the backbone of supply chain traceability. However, the committee encourages companies to move toward item-level coding as feasible, as many produce products are now packaged for the consumer, thereby offering a viable option for providing traceability to the item level. 

 

The steering committee will meet next in February or March to form subcommittees that will address specific elements, such as setting timelines for adoption.

 

In addition, all three associations will post on their websites the committee’s minutes as well as presentations and other guides and resources being used as part of this initiative, for their members’ access and input.  

 

“Traceability is a critical issue to the produce industry,” Green said. “We want to make sure that all members of the three associations are engaged in this important process, so we’ll be seeking their input and direction relative to implementation decisions for produce traceability.”

 

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About Produce Marketing Association (PMA)

Founded in 1949, the Produce Marketing Association (PMA) is the leading trade association serving more than 2,100 companies representing every segment of the global produce and floral supply chain. Members rely on PMA year round for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand their business opportunities. For more information, visit www.pma.com. 

 

About Canadian Produce Marketing Association (CPMA)

The Canadian Produce Marketing Association (CPMA) is a not-for-profit association founded in 1925 and committed to increasing the market for fresh fruit and vegetables in Canada, by encouraging cooperation and information exchange among all segments, in both the domestic and international arenas. The CPMA represents over 675 Canadian and International companies within a vertically integrated membership involving all levels of the produce supply chain from the grower/packer/shipper to retail and foodservice. For more information, visit www.cpma.ca.

 

About United Fresh Produce Association (United Fresh)

United Fresh Produce Association is a leading industry trade association committed to driving the growth and success of produce companies and their partners. United Fresh represents the interests of member companies throughout the global, fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies. The association was founded in 1904 to represent the produce industry, and recently took the name United Fresh as a result of the 2006 merger of the United Fresh Fruit & Vegetable Association and the International Fresh-cut Produce Association. For more information, visit www.unitedfresh.org.

 

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FOR MORE INFORMATION, CONTACT:

PMA: Theresa Zuroick, TZuroick@pma.com, 302-738-7100 x3031

CPMA: Jane Proctor, jproctor@cpma.ca, 613-226-4187 x212

United Fresh: Amy Philpott, aphilpott@unitedfresh.org, 202-303-3425

 

About Produce Marketing Association (PMA)
Founded in 1949, the Produce Marketing Association is the leading trade association serving more than 2,100 companies representing every segment of the global produce and floral supply chain. Members rely on PMA year round for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand their business opportunities. For more information, visit www.pma.com.