The PTI vision:

Supply chain-wide adoption of electronic traceability

Start Here for PTI Success

The Produce Traceability Initiative (PTI) outlines 7 milestones to implementing case-level electronic traceability in the produce industry. On this website you will find the tools and resources you need to implement PTI requirements within your company. If you’re just getting started with PTI implementation, check out the GS1 US company prefix pricing information here and take a look at the milestone-specific resources here.

Next Step: PTI Checklists

If you’re already on your way with PTI implementation, here are two checklists to help you facilitate further progress: Checklist for growers/packers/shippers and Checklist for receivers/buyers.

Join the PTI Buyer Working Group!

To address the remaining implementation challenges for the PTI, the Leadership Council is calling on all buyers supporting the initiative to join the newly forming PTI Buyer Working Group. Learn more here.

    Additional Help

Leadership Council Implementation Updates

PTI Leadership Council companies share their implementation status. Click here.

Whole Foods Requests PTI Labels by Sept. 1

As part of a transparency and quality standards program with produce and flower suppliers, Whole Foods Market has announced support for the industry-driven PTI.  PTI compliant labeling on all cases shipped to Whole Foods Market will be a pre-requisite for supplier participation in Whole Foods Market’s produce ratings system which beginning in Fall 2014 will provide deeper transparency to growing practices for Whole Foods Market shoppers.  Whole Foods Market has launched a website for suppliers which will house traceability master data and receive electronic advance ship notices from suppliers.  The deadline for PTI compliant case labeling is September 1, 2014.  Whole Foods Market suppliers can email for additional details.  Traceability technology companies and solution providers can email for additional details.


Recent Updates

Site last updated July 7, 2015

See complete list of Updates